In the current era of the creative industry, many business brands have emerged from all fields. Moreover, the rise of social media trends has made it easier for business owners to introduce and market their brand to their target customers. Seeing this, determining a Unique Selling Point (USP) for your business is mandatory so that the business you run is not less competitive with other business brands. USP itself is a factor or consideration from sellers as a reason that their product or service is better than competitors.

Reflecting on customers' habits of comparing each brand first before they buy a product, USP can help you in encouraging customer interest in the product you are marketing. By determining a USP, your brand will become more attractive and superior compared to competitor brands. Here are 3 things you can do to determine your business USP:

Position yourself as a customer.
Providing what your customers need is one of the important points that you must do. You can do research on what customers need and what they don't get from your competitor's brand.

Know the pain points of customers.
Pain points are anything related to business and are factors that make consumers feel uncomfortable or cancel transactions. You can create a survey to give to your customers regarding what is holding back their desire to buy similar products and turn it into an opportunity for you.

Benchmark with competitors' products.
Lastly, you can compare your business products or services with similar products or services belonging to your competitors. Looking at the comparison of the advantages and disadvantages, you can determine the USP of your business from there.

These are three things you can do to determine the USP of your business so that the product or service you offer has uniqueness and selling value that can make customers interested in your business brand.

So how do you determine the right USP for your business? Come on, consult now with Peter&Co. Digital Marketing Agency